You see it everyday in the media. It’s very apparent, maybe today more then ever, that words matter. This lesson is learned very young in life and extends into adulthood. It’s become such a normal part of life to hear negative words, that we often tell people to “have a thick skin” and “just ignore it”. Even positive words can be dangerous. That’s when we caution people with phrases like, “don’t get a big head” or “that person only wants one thing from you”. Having said that, people should develop within themselves a certain level of spiritual fortitude, where they draw their value from God and not man. But that’s not all we should do regarding positive and negative words. Read on for some ways leaders can use words more effectively.