Is the CEO initiative genuine?

grey metal case of hundred dollar bills
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A few days ago, CEO’s took part in a CEO initiative, aimed at bringing to light social issues in an attempt to attract attention and find solutions.  But I’m wondering if these CEO’s are only taking a stand for human rights, the environment, etc., because their desire is to be viewed positively by the public.  Does acting in this manner give their revenue stream a boost?  I’m certain that it doesn’t hurt.  This makes me question the sincerity of their efforts.

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